One way to maximize your earnings from online photo sales is to sell seasonal images on stock photography sites. And if you take your business seriously, you might want to plan your photo shoots around seasonal and holiday themes.
Most stock photography websites will feature collections of seasonal and holiday images on their front pages long before the holidays start. To be part of these collections you need to get your images ready well in advance. The review process on some sites is pretty slow, so considering this, you might want upload seasonal images at least 3 to 4 months in advance.
Your potential customers – advertising agencies, art directors, magazine editors – are planning seasonal advertising runs months in advance. Of course, there will always be some designers waiting till the last minute and buying a New Year’s party image on December 31st, but it’s more of an exception. If you want to take advantage of the “seasonal rush”, the right timing is important, and your chances of making money with seasonal images will increase greatly.
The biggest holidays include Christmas, New Year, St-Valentines Day, Easter, St-Patrick’s Day, Halloween, and each country has its national holidays, like Independence Day in the US, or Canada Day in Canada.
You can take advantage of after-holiday sales to get some props for your seasonal photo sessions at discount prices.
If you take photos during the holiday events, like St-Patrick’s Day parade, it is a good idea to save them till the next season. You will have plenty of time to edit them, write good keywords, and upload them to stock photo sites 3-4 months in advance.
If you missed the right moment to upload seasonal photos, you have two options – wait till next year or upload them anyway. Maybe the best thing would be uploading half of them right now, saving another half till next year, and shooting some more to upload them on time before the next season starts.
The same advice applies to images of nature: spring, summer, autumn and winter. Though it might be a bit less important to upload them in advance because customers are looking for seasonal images all year round, and while it’s winter in Canada, it’s summer in Brazil. But if, for example, you have great images of colorful Canadian autumn, it is a good idea to upload them 2-3 months in advance, to maximize image sales.